The Rolex Daytona does not need an introduction as it is possibly the world’s most popular sports watch of all time. The legendary collection originated way back in 1963 when Rolex released reference 6239 as a replacement for reference 6238. Bold and yet groundbreaking, the tachymeter scale was moved to the bezel instead of the dial, to which the design has remained until this day.
As an attempt to test out the reaction of the market, Rolex released a few dial configurations at the time. There were standard silvered and black dials, and there were rare “exotic” dials. These “exotic” dials are distinguished by the three dimensional construction, with sunken subsidiary dials and sunken outer chapter ring which unfortunately back then did not get a lot of love from collectors. Based on the bitter response, it was estimated that every 20 standard dial Daytonas sold, an “exotic” dial Daytona was sold. However, it wasn't until seeing the watch on legendary car racer and actor Paul Newman's wrist that the market finally realized how uncommon and collectible the dial was, which set off a frenzy of one of the most sought-after Rolex watches to date.