Rolex Air-King 5500 Domino's Pizza Dial
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Rolex > Air-King > 5500 Domino's Pizza Dial
Rolex Air-King5500 Domino's Pizza Dial
Price
13,500 €
Case diameter
34 mm
Year
1987
Case material
Steel
Bracelet
Steel
Condition
Mint
New/unworn
Pre-owned
Movement
Automatic
Waterproof
Yes
Scope of delivery
Including box
More info
Book
The Air-King has been considered as an entry-level model and that opened up an opportunity for an unusual phenomenon which is very un-Rolex, if you will. There was a window in the company's history when businesses could readily request customized dials for corporate gifts. One of the most notable examples being the one from Domino's Pizza we have here. The ...Read more
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-1
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-2
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-3
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-4
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-5
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-6
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-7
Rolex Air-King 5500 Domino's Pizza Dial rolex-air-king-5500-domino's-pizza-8
Rolex Air-King 5500 Domino's Pizza Dial map
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Rolex Air-King5500 Domino's Pizza Dial

The Air-King has been considered as an entry-level model and that opened up an opportunity for an unusual phenomenon which is very un-Rolex, if you will.

There was a window in the company's history when businesses could readily request customized dials for corporate gifts.

One of the most notable examples being the one from Domino's Pizza we have here.

The Air-King and the Domino's Pizza logo: who can ignore the combination of this classic Swiss-made Rolex and the quintessential US franchise?

The "high-low" here definitely works.

The story goes that in the late 1970s, it was the Domino's Pizza founder, Tom Monaghan, who started the sales challenge for store managers making over $20,000 per week.

It started with the ref. 5500, just like this one here and moved on to ref. 14000 when the original reference was phased out.

There are several iterations of the Dominio's Pizza logos, from the straight-up down to the tilted logo to a black-and-white one on the dial, and also one with a domino tile design on the top of the bracelet.

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